Bet254: Kenyan Bookmaker Overview

Three reasons to play at Bet254

  • Covers over 200 football leagues and competitions
  • Low margins for top tier football events
  • Quality live betting service

Bet254 is one of the largest betting companies in Kenya. They are licensed by the National Gambling Board of Kenya. Keen-eyed punters may well notice that Bet254 is a replica of Betpawa who had their pay-bill terminated in the country. The websites are the same, the only difference at the end of the day, being the new pay-bill number that Bet254 have in operation, along with company contact details for Kenyan operations.  

Available Bets & Features 

The betting platform that runs at Bet254 is heavily focused on soccer. They boast that the platform covers over 200 leagues and competitions from around the world, giving their punters a solid variety of choice. All of the top European leagues and competitions like Spain’s La Liga, Germany’s Bundesliga and the English Premier League receive good coverage.

For most of the fixtures from Europe’s top leagues, Bet254 offer at least 50 different betting options for. Soccer, of course, is not the be-all and end-all of sports covered in the Bet254 sportsbook. Also available there are other major sports like cricket, tennis, rugby and more. When it boils down to it, there is not the worldwide variety of different sports that one is likely to find from a major international betting company. 

So for punters looking for more niche markets and maybe even non-sports betting markets, then the options are going to be limited with an operator like Bet254. But if solely focusing on what is there in the sportsbook, it will serve a lot of casual wagering needs. Again, particularly if the bulk of it is done on soccer. They also offer boosted odds, a Jackpot Coupon and Multiplier rewards for multi-bets.

Live Betting

There is live betting available on the Bet254 platform. Once logged in to an account with the operator then a simple click on the LIVE NOW link in the sports menu will generate a list of all the different matches that are happening from different sports.

Just as you would in a pre-event market, a live match can be selected and then the betting options selected for that. Depending on the type of match being covered live, then that will determine how many markets are going to be open for it. For example, an Australian A-League match is going to offer a lot more options than a fixture from the India Super League. That’s the same as with any bookmaker, however.

Live markets can be filtered by bet types right on the coupon, such as only displaying the Over/Under, Both Teams To Score or Double Chance markets for each of the live games. Examples of sports included in the Bet254 live betting are soccer, tennis and basketball. Live matches come with very basic information about the scores, and statistics are thin on the ground. 

Odds Value & Margins

Margins are important for punters, or at least they should be. In looking at what kind of edge a bookmaker is running, that determines the value for the end-user. Bookmaker margins vary from one to another and from sport to sport. Even down to one match to the next. A few different markets were sampled to get a taste of odds value and margins at Bet254.

The figures returned from a Premier League match was fairly good, but there were some high margins found on other sports like tennis and European rugby fixtures.

English Premiership Rugby Match: 11.6%

English Premier League Match: 4.6%

Tennis: 8.3%

Mobile Betting

There is no dedicated app to enjoy mobile betting through at Bet254. Access can be obtained through mobile browser however, but this can be a little tricky to navigate. Fortunately, the Bet254 site is laid out pretty clearly with well-presented odds and plenty of space on the site. So that does help to at least get betting done. Wagering can be done through a computer, smartphone, tablet or a feature phone. 

Sign Up

Of course, to play bets at Bet254, the first thing to do is to open an account and place some funds in there. Registration is a quick and easy process (, so it doesn’t take long to get started. New customers registering an account can win up to 254% as a bonus.


The minimum deposit needed for a deposit transaction is Ksh 1 and that runs up to a Maximum Deposit of Ksh 70,000. Deposits are handled through M-PESA so you will have to have that number. 

For deposits using USSD access M-Pesa Menu on your mobile phone. Then Select Lipa na M-Pesa and Pay Bill. Follow the instructions to enter Business Number (733338) and Account NUmber (254) before completing the transaction with the deposit amount and security pin.

To initiate a withdrawal, simply pull up the menu from your account after logging in, fill in the required fields and Request Payout. There is a minimum withdrawal amount of 200/- and the maximum is 1,000,000/-.

Add comment

Comments (0)